312 products in Books

The foundational and wildly popular go-to resource for influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications. In the new edition of this highly acclaimed New York Times bestseller, Robert Cialdini—the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Robert Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don’t have to be a scientist to learn how to use this science. You’ll learn Cialdini’s Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you’ll learn how to defend yourself against unethical influence attempts. You may think you know these principles, but without understanding their intricacies, you may be ceding their power to someone else. Cialdini’s Principles of Persuasion: * Reciprocation * Commitment and Consistency * Social Proof * Liking * Authority * Scarcity * Unity, the newest principle for this edition Understanding and applying the principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini’s 35 years of evidence-based, peer-reviewed scientific research—including a three-year field study on what leads people to change—Influence is a comprehensive guide to using these principles to move others in your direction.

Now a National Bestseller!  Climate change is real but it’s not the end of the world. It is not even our most serious environmental problem. Michael Shellenberger has been fighting for a greener planet for decades. He helped save the world’s last unprotected redwoods. He co-created the predecessor to today’s Green New Deal. And he led a successful effort by climate scientists and activists to keep nuclear plants operating, preventing a spike of emissions. But in 2019, as some claimed “billions of people are going to die,” contributing to rising anxiety, including among adolescents, Shellenberger decided that, as a lifelong environmental activist, leading energy expert, and father of a teenage daughter, he needed to speak out with a fact-based approach to climate change to separate science from fiction. Despite decades of news media attention, many remain ignorant of basic facts. Carbon emissions peaked and have been declining in most developed nations for over a decade. Deaths from extreme weather, even in poor nations, declined 80 percent over the last four decades. And the risk of Earth warming to very high temperatures is increasingly unlikely thanks to slowing population growth and abundant natural gas. Curiously, the people who are the most alarmist about the problems also tend to oppose the obvious solutions. What’s really behind the rise of climate alarmism and apocalyptic environmentalism? There are powerful financial interests. There are desires for status and power. But most of all there is a desire among supposedly secular people for transcendence. This spiritual impulse can be natural and healthy. But in preaching fear without love, and guilt without redemption, the new religion is failing to satisfy our deepest psychological and existential needs. How can we solve real environmental problems without the fear-mongering? * Environmental Science vs. Fiction: Separate the facts from the media hype. Learn why carbon emissions are already declining in developed nations and the risk of extreme warming is increasingly unlikely. * The Truth About Extreme Weather: Discover the surprising data showing that deaths from floods, droughts, and storms have plummeted by 80 percent over the last four decades. * The Motives Behind Alarmism: Uncover the powerful financial and political interests driving apocalyptic narratives that ignore real-world progress and pragmatic solutions like nuclear power. * A New Environmental Humanism: Move beyond a religion of fear and guilt toward an approach that satisfies our deepest needs while protecting the natural world.

2021 Hardcover Reprint of the 1949 Edition. Exact facsimile of the original edition, not reproduced with Optical Recognition Software. "Human Action: A Treatise on Economics" is the first comprehensive treatise on economics written by a leading member of the modern Austrian school of economics. Von Mises' contribution was very simple, yet at the same time extremely profound: he pointed out that the whole economy is the result of what individuals do. Individuals act, choose, cooperate, compete, and trade with one another. In this way Mises explained how complex market phenomena develop. Mises did not simply describe economic phenomena - prices, wages, interest rates, money, monopoly and even the trade cycle - he explained them as the outcomes of countless conscious, purposeful actions, choices, and preferences of individuals, each of whom was trying as best as he or she could under the circumstances to attain various wants and ends and to avoid undesired consequences. Hence the title Mises chose for his economic treatise, "Human Action."

This is the classic exposé of the Fed that has become one of the best-selling books in its category of all time. Where does money come from? Where does it go? Who makes it? The money magician's secrets are unveiled. Here is a close look at their mirrors and smoke machines, the pulleys, cogs, and wheels that create the grand illusion called money. A boring subject? Just wait. You'll be hooked in five minutes. It reads like a detective story - which it really is, but it's all true. This book is about the most blatant scam of history. It's all here: the cause of wars, boom-bust cycles, inflation, depression, prosperity. Your world view will definitely change. Putting it quite simply, this may be the most important book on world affairs you will ever read. The 5th Edition includes a no-holds barred analysis of bank bailouts that are shown to be nothing less than legalized plunder of the people. Many other updates have been added, including a revision to the list of those who attended the historic meeting at Jekyll Island where the Federal Reserve was created.

Already famous throughout Europe, this international bestseller plumbs recently opened archives in the former Soviet bloc to reveal the actual, practical accomplishments of Communism around the world: terror, torture, famine, mass deportations, and massacres. Astonishing in the sheer detail it amasses, the book is the first comprehensive attempt to catalogue and analyze the crimes of Communism over seventy years. "Revolutions, like trees, must be judged by their fruit," Ignazio Silone wrote, and this is the standard the authors apply to the Communist experience―in the China of "the Great Helmsman," Kim Il Sung's Korea, Vietnam under "Uncle Ho" and Cuba under Castro, Ethiopia under Mengistu, Angola under Neto, and Afghanistan under Najibullah. The authors, all distinguished scholars based in Europe, document Communist crimes against humanity, but also crimes against national and universal culture, from Stalin's destruction of hundreds of churches in Moscow to Ceausescu's leveling of the historic heart of Bucharest to the widescale devastation visited on Chinese culture by Mao's Red Guards. As the death toll mounts―as many as 25 million in the former Soviet Union, 65 million in China, 1.7 million in Cambodia, and on and on―the authors systematically show how and why, wherever the millenarian ideology of Communism was established, it quickly led to crime, terror, and repression. An extraordinary accounting, this book amply documents the unparalleled position and significance of Communism in the hierarchy of violence that is the history of the twentieth century.

Master professional-level coding in Rust. For developers who’ve mastered the basics, this book is the next step on your way to professional-level programming in Rust. It covers everything you need to build and maintain larger code bases, write powerful and flexible applications and libraries, and confidently expand the scope and complexity of your projects. Author Jon Gjengset takes you deep into the Rust programming language, dissecting core topics like ownership, traits, concurrency, and unsafe code. You’ll explore key concepts like type layout and trait coherence, delve into the inner workings of concurrent programming and asynchrony with async/await, and take a tour of the world of no_std programming. Gjengset also provides expert guidance on API design, testing strategies, and error handling, and will help develop your understanding of foreign function interfaces, object safety, procedural macros, and much more. You'll Learn: * How to design reliable, idiomatic, and ergonomic Rust programs based on best principles * Effective use of declarative and procedural macros, and the difference between them * How asynchrony works in Rust – all the way from the Pin and Waker types used in manual implementations of Futures, to how async/await saves you from thinking about most of those words * What it means for code to be unsafe, and best practices for writing and interacting with unsafe functions and traits * How to organize and configure more complex Rust projects so that they integrate nicely with the rest of the ecosystem * How to write Rust code that can interoperate with non-Rust libraries and systems, or run in constrained and embedded environments Brimming with practical, pragmatic insights that you can immediately apply, Rust for Rustaceans helps you do more with Rust, while also teaching you its underlying mechanisms.

Béla Bartók wrote the first four volumes of the Mikrokosmos as a series of beginning piano exercises for his son Péter. The great Hungarian composer's complete six-volume collection represents one of the most comprehensive anthologies of contemporary technique ever assembled. This edition, consisting of the first two volumes, presents more than 100 pieces of study material suitable for first- and second-year students. In a 1945 radio interview, Bartók explained, "The Mikrokosmos is a cycle of 153 pieces for piano, written with a didactic purpose. That is, to give piano pieces which can be used from the very beginning and then going on. It is graded according to difficulties. And the word Mikrokosmos may be interpreted as a series of pieces in many different styles, representing a small world. Or it may be interpreted as 'world of the little ones, the children.'" This volume constitutes the definitive edition of Bartók's tutorials, drawing upon all known manuscripts and the printed originals for a corrected version approved by the composer's son and the first student to benefit from these exercises.

Building real wealth and being truly happy are skills anyone can learn. Getting rich is about knowing what to do, who to do it with, and when to do it. True happiness isn't something that happens to you; it's a choice only you can make. No one knows this better than entrepreneur, philosopher, and investor Naval Ravikant. Naval's straightforward principles for building wealth and intentionally creating long-term happiness have captivated the world for years. The Almanack of Naval Ravikant is a curated collection of a full decade of Naval's wisdom and experience, featuring his most memorable and useful ideas. With over a million copies sold since its release in 2020, this powerful book has deeply affected readers' lives. Through Naval's own words, discover for yourself how to walk your own unique path toward a happier, healthier, wealthier life. This book has been created as a public service. It is available for free download in pdf and e-reader versions on navalmanack. Naval is not earning any money on this book. Naval has essays, podcasts, and more at naval and is on X, formerly Twitter, Naval.

Absolute Essentials of Ethereum is a concise textbook which guides the reader through the fascinating world of the emerging Ethereum ecosystem, from the basics of how its blockchain works to cutting-edge applications. Written by an experienced educator, each chapter is designed to progress potential students from class to class. Technical concepts are clearly explained for those new to the topic and readers are supported with definitions and summaries in each chapter. Real-life case studies situate the overviews in a contemporary context. Topics covered include the Ethereum Execution and Consensus layers, Ethereum governance and community, Decentralised Autonomous Organisations (DAOs), Decentralised Finance (DeFi), Non-Fungible Tokens (NFTs) and Layer 2. This book is the ideal text to support undergraduate and postgraduate courses on blockchain technologies, cryptocurrencies, Web3 and fintech, as well as for those who want to know how Ethereum really works.

The lion cannot guard himself from the toils, nor the fox from wolves. A Prince must therefore be a fox to discern toils, and a lion to drive off wolves. The modern-day term “Machiavellian” is used to describe deception, dishonesty, and cruelty to meet a goal. The Prince by Niccolò Machiavelli was written as a guide for autocrats on how to govern using means that were meant to deceive and manipulate a government’s constituency—to the extent of advocating the use of evil for political expediency. In this classic work, the end justifies the means reigns paramount to Machiavelli’s system of government.

The Socionomic Theory of Finance is a 13-year-long effort by Robert Prechter. It includes supporting chapters from twelve other scholars, writers, researchers and analysts. In contrast to the dismal science of economics, Prechter's theory is original, exciting and intellectually fulfilling. Every chapter rebuts conventions and offers ground-breaking insights in presenting a cohesive model with real-world application. The book draws a crucial distinction between finance and economics and ties both fields to human social behavior. Top reviewers from multiple disciplines have offered acclaim. Professor Terry Burnham calls it "the best book ever written on financial markets." In time, STF will transform the thinking of every individual in the world of finance. Read it and be among the first. Are you a professor or student? Special pricing available. Contact the publisher for details at institute@socionomics.net or 470-892-2037.

“It’s a seemingly impossible task to select the best of Ludwig von Mises (1881-1973) whose teaching and writing career spanned six decades and whose literary output includes several mighty and timeless treatises on political economy. They were not written in isolation from the real and often horrifying events of the 20th century; they were heavily informed by the brilliance and tragedy of his life experiences – including as a refugee forced to flee his home in Vienna – in battling every form of totalitarianism. I’ve been reading his work since the dawn of my intellectual consciousness but I’ve yet to discover the end of his capacity to illuminate the world around us. I never fail to profit from re-reading even the books I think I understand best. Learning from Mises is a lifelong project. Even so, these five essays carry amazing power, as you will soon discover.” ~ Jeffrey Tucker, Editorial Director, American Institute for Economic Research Ludwig Heinrich Edler von Mises (1881-1973) was an economist, historian, and philosopher. Mises wrote and lectured extensively on behalf of the market order and is best known for his 1949 book Human Action. Mises worked and taught in Vienna until he was driven out by the Nazi movement in 1934. He took sanctuary in Geneva until 1940, immigrated to the United States, and eventually taught at New York University. Mises’s colleague Friedrich Hayek viewed Mises as one of the major figures in the revival of liberalism in the post-war era. Mises’s Private Seminar in Vienna was a formative event for many social scientists of the period, and many of its alumni, including Hayek and Oskar Morgenstern, emigrated from Austria to the United States and Great Britain.