368 products in Books

The foundational and wildly popular go-to resource for influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications. In the new edition of this highly acclaimed New York Times bestseller, Robert Cialdini—the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Robert Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don’t have to be a scientist to learn how to use this science. You’ll learn Cialdini’s Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you’ll learn how to defend yourself against unethical influence attempts. You may think you know these principles, but without understanding their intricacies, you may be ceding their power to someone else. Cialdini’s Principles of Persuasion: * Reciprocation * Commitment and Consistency * Social Proof * Liking * Authority * Scarcity * Unity, the newest principle for this edition Understanding and applying the principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini’s 35 years of evidence-based, peer-reviewed scientific research—including a three-year field study on what leads people to change—Influence is a comprehensive guide to using these principles to move others in your direction.

THE CLASSIC BOOK THAT HAS INSPIRED MILLIONS A penetrating examination of how we live and how to live better Few books transform a generation and then establish themselves as touchstones for the generations that follow. Zen and the Art of Motorcycle Maintenance is one such book. This modern epic of a man’s search for meaning became an instant bestseller on publication in 1974, acclaimed as one of the most exciting books in the history of American letters. It continues to inspire millions.  A narration of a summer motorcycle trip undertaken by a father and his son, Zen and the Art of Motorcycle Maintenance becomes a personal and philosophical odyssey into fundamental questions on how to live. The narrator's relationship with his son leads to a powerful self-reckoning; the craft of motorcycle maintenance leads to an austerely beautiful process for reconciling science, religion, and humanism. Resonant with the confusions of existence, this classic is a touching and transcendent book of life. This new edition contains an interview with Pirsig and letters and documents detailing how this extraordinary book came to be.

Béla Bartók wrote the first four volumes of the Mikrokosmos as a series of beginning piano exercises for his son Péter. The great Hungarian composer's complete six-volume collection represents one of the most comprehensive anthologies of contemporary technique ever assembled. This edition, consisting of the first two volumes, presents more than 100 pieces of study material suitable for first- and second-year students. In a 1945 radio interview, Bartók explained, "The Mikrokosmos is a cycle of 153 pieces for piano, written with a didactic purpose. That is, to give piano pieces which can be used from the very beginning and then going on. It is graded according to difficulties. And the word Mikrokosmos may be interpreted as a series of pieces in many different styles, representing a small world. Or it may be interpreted as 'world of the little ones, the children.'" This volume constitutes the definitive edition of Bartók's tutorials, drawing upon all known manuscripts and the printed originals for a corrected version approved by the composer's son and the first student to benefit from these exercises.

This classic guide offers clear, concise instruction in the basics as well as the finer points of pencil drawing. Appropriate for beginning and intermediate students, it features sixty-six well-chosen illustrations that encompass a wide range of subjects — mainly architectural, but also people, animals, and landscapes — and demonstrate a tremendous variety of techniques. An architect, painter, art director, and teacher, Arthur L. Guptill wrote several popular books on drawing. He begins this two-part treatment, aimed at architects, artists, and students, with discussions of drawing objects in outline and in light and shade, the principles of freehand perspective, methods of cast and life drawing, and sketching animals. The second part examines the choice of subjects and drawing in outline and in flat and graded tones. The important subject of composition receives considerable attention, with particular focus on unity and balance. Additional topics include working from photographs and from nature, the representation of buildings — including exteriors, interiors, and street scenes — and portraying details and accessories, from furniture, draperies, doors, and windows to clouds, water, and trees.

The author of Zen and the Art of Motorcycle Maintenance examines life's essential issues as he recounts the journey down the Hudson River in a sailboat of his philosopher-narrator Phaedrus.

Now a National Bestseller!  Climate change is real but it’s not the end of the world. It is not even our most serious environmental problem. Michael Shellenberger has been fighting for a greener planet for decades. He helped save the world’s last unprotected redwoods. He co-created the predecessor to today’s Green New Deal. And he led a successful effort by climate scientists and activists to keep nuclear plants operating, preventing a spike of emissions. But in 2019, as some claimed “billions of people are going to die,” contributing to rising anxiety, including among adolescents, Shellenberger decided that, as a lifelong environmental activist, leading energy expert, and father of a teenage daughter, he needed to speak out with a fact-based approach to climate change to separate science from fiction. Despite decades of news media attention, many remain ignorant of basic facts. Carbon emissions peaked and have been declining in most developed nations for over a decade. Deaths from extreme weather, even in poor nations, declined 80 percent over the last four decades. And the risk of Earth warming to very high temperatures is increasingly unlikely thanks to slowing population growth and abundant natural gas. Curiously, the people who are the most alarmist about the problems also tend to oppose the obvious solutions. What’s really behind the rise of climate alarmism and apocalyptic environmentalism? There are powerful financial interests. There are desires for status and power. But most of all there is a desire among supposedly secular people for transcendence. This spiritual impulse can be natural and healthy. But in preaching fear without love, and guilt without redemption, the new religion is failing to satisfy our deepest psychological and existential needs. How can we solve real environmental problems without the fear-mongering? * Environmental Science vs. Fiction: Separate the facts from the media hype. Learn why carbon emissions are already declining in developed nations and the risk of extreme warming is increasingly unlikely. * The Truth About Extreme Weather: Discover the surprising data showing that deaths from floods, droughts, and storms have plummeted by 80 percent over the last four decades. * The Motives Behind Alarmism: Uncover the powerful financial and political interests driving apocalyptic narratives that ignore real-world progress and pragmatic solutions like nuclear power. * A New Environmental Humanism: Move beyond a religion of fear and guilt toward an approach that satisfies our deepest needs while protecting the natural world.

What is money? How does it work and what effects does it have on our society and economy? Hardly anyone has penetrated the answers to these questions better and explained them more comprehensibly than Alfred Lansburgh, who published them in the form of letters to his son, under the pseudonym "Argentarius" in his publishing house "Die Bank". This edition contains the following collections of letters from the years 1921: On Money (Original "Vom Gelde")

While many books explain the how of bitcoin, The Internet of Money delves into the why of bitcoin. Acclaimed information-security expert and author of Mastering Bitcoin, Andreas M. Antonopoulos examines and contextualizes the significance of bitcoin through a series of essays spanning the exhilarating maturation of this technology. Bitcoin, a technological breakthrough quietly introduced to the world in 2008, is transforming much more than finance. Bitcoin is disrupting antiquated industries to bring financial independence to billions worldwide. In this book, Andreas explains why bitcoin is a financial and technological evolution with potential far exceeding the label "digital currency." Andreas goes beyond exploring the technical functioning of the bitcoin network by illuminating bitcoin's philosophical, social, and historical implications. As the internet has essentially transformed how people around the world interact and has permanently impacted our lives in ways we never could have imagined, bitcoin--the internet of money--is fundamentally changing our approach to solving social, political, and economic problems through decentralized technology.

"The Internet of Money Volume Two: a collection of talks" is the spectacular sequel to the cult classic and best seller "The Internet of Money Volume One: a collection of talks" by Andreas M. Antonopoulos. Volume Two contains 11 more of his most inspiring and thought-provoking talks, including: Introduction to Bitcoin; Blockchain vs Bullshit; Fake News, Fake Money; Currency Wars; Bubble Boy and the Sewer Rat; Rocket Science and Ethereum's Killer App; and many more. Volume Two also includes an all-new frequently asked questions section!In 2013, Andreas M. Antonopoulos started publicly speaking about bitcoin and quickly became one of the world's most sought-after speakers in the industry. To date, he has delivered more than 75, TED-style talks in venues ranging from the Henry Ford Museum in the United States to packed-out Bitcoin Meetups around the world including Brazil, the Czech Republic, and New Zealand, and every talk is completely different.In these performances, Antonopoulos walks onto the stage and delivers a live, unscripted talk. Without a deck in sight, he unleashes his latest insights into the lightning-fast changes surrounding bitcoin. Combining the knowledge of one of the world's leading blockchain technologists, with cultural context, comedy, and the flair of a performance artist, Antonopoulos conveys an up-to-the-second understanding of bitcoin to live audiences worldwide.Many of these talks were so visionary, their content so educational, that they were curated and refined into a book form. On 7 September 2016, The Internet of Money Volume One was launched on The Joe Rogan Experience podcast (the interview has since been viewed more than 300,000 times). With its genesis in the lived, human experience, The Internet of Moneyoffered something that was desperately needed: an explanation of the philosophy, economics, politics, poetics, and technologies of bitcoin and open blockchains set within a broad historical context and using clear, simple language that delighted general audiences and bitcoin enthusiasts alike. During its first year, Volume One quickly became a hit in the global crypto-currency community-appealing to audiences from fields as diverse as the arts, sciences, and humanities. As one reader wrote: "It provides a uniquely accessible take on a mind-bendingly abstract system." The Internet of Money Volume Two: a collection of talks builds on that momentum and offers readers an opportunity to experience more these inspiring and thought-provoking talks in print. It also includes a bonus question and answer section, where Andreas answers some of the most frequently asked questions from audience members during his worldwide tour. Volume Two is a sequel that rivals, even exceeds, the first, in content, scope, and vision. These talks are intellectual fire-starters you won't want to miss. Make this book part of your collection and see why Andreas M. Antonopoulos is considered the most powerful and engaging voice in crypto-currency and blockchain.

The acclaimed New York Times bestselling history of financial crises Throughout history, rich and poor countries alike have been lending, borrowing, crashing, and recovering their way through an extraordinary range of financial crises. Each time, the experts have chimed, “this time is different”—claiming that the old rules of valuation no longer apply and that the new situation bears little similarity to past disasters. With this breakthrough study, leading economists Carmen Reinhart and Kenneth Rogoff definitively prove them wrong. Covering sixty-six countries across five continents and eight centuries, This Time Is Different presents a comprehensive look at the varieties of financial crises—including government defaults, banking panics, and inflationary spikes—from medieval currency debasements to the subprime mortgage catastrophe. Reinhart and Rogoff provocatively argue that financial combustions are universal rites of passage for emerging and established market nations. A remarkable history of financial folly, This Time Is Different will influence financial and economic thinking and policy for decades to come.

Winner of the Pulitzer Prize and National Book Award A metaphorical fugue on minds and machines in the spirit of Lewis Carroll “Every few decades an unknown author brings out a book of such depth, charity, range, wit, beauty, and originality that it is recognized at once as a major literary event. This is such a work.” ―Scientific American GEB is a unique insight into the nature of “I,” self, soul, and consciousness, centered on a notion that its youthful author dubbed “strange loop,” inspired by the twisty self-referential construction invented by logician Kurt Gödel, whereby a sentence asserts its own unprovability. The book’s chapters alternate with Bach-like contrapuntal dialogues between whimsical characters (especially Achilles and the Tortoise), and each dialogue’s intricate structure exemplifies the notion being discussed in it, thus creating indirect self-reference (a fact unsuspected by the characters). The book, filled with analogies, wordplay, humor, and mind-twisting prints by M. C. Escher, has inspired generations of bright students to study cognitive science and the philosophy of mind.

“If you only read one book this year on America’s unending ‘War on Terror,’ it should be this persuasive and devastatingly damning account of how the United States created the original al Qaeda terrorism threat by its own actions and then increased that threat by orders of magnitude by its wanton killings in one country after another in the name of ‘counter-terrorism.’ Once I started reading it, I couldn’t stop!” — Daniel Ellsberg, Pentagon Papers whistleblower and author of The Doomsday Machine: Confessions of a Nuclear War Planner